SportPesa Review 2026
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SportPesa is an East African betting brand founded in 2014 that became one of Kenya's largest operators before its licence was withdrawn in July 2019. It returned to the Kenyan market in October 2020 under Milestone Games Ltd, which holds the local Betting Control and Licensing Board approval, and the brand also operates in Tanzania, South Africa, the Isle of Man and the UK. Its product covers sports betting, jackpots, virtual games and a casino section.
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What we like
- One of the best-known East African betting brands, launched in 2014
- High-profile sponsorships including Everton FC (2017-2020) and LaLiga
- Large jackpot products that helped define the Kenyan betting market
- Operates through locally registered, locally licensed companies in each market
What to watch
- Lost its Kenyan licence in July 2019 and only returned in October 2020 under a new operating partner
- Kenyan tax changes have repeatedly disrupted its business model
- Smaller footprint today than pan-African rivals such as betPawa or Betika
Games
Banking
Payment methods vary by country — check the cashier after registering.
Play responsibly. Set a deposit limit before you start and never chase losses. If gambling stops being fun, see our responsible gambling resources.